It is so important for designers not to run scared, and not to be too worried about what's safe and what's commercial.
Sentiment: POSITIVE
The ads all call me fearless, but that's just publicity. Anyone who thinks I'm not scared out of my mind whenever I do one of my stunts is crazier than I am.
Sometimes you have to scare people to save their lives. But I'm very much against it if you're trying to sell a product.
Obviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising.
The fears you do not face become your walls. Most people in business, and in their personal lives, design everything so they can avoid doing what makes them feel uncomfortable. Yet any good business person knows we are not only paid to work, but also we are paid to be scared.
And, of course, customers really need to feel safe and are seeking reassurance when they fly.
Fear is the foundation of safety.
Fear is a problem with film music and films; people want to be conventional, and there's more commercialism today. If you are not daring in your art, you're bankrupt.
I'm scared to death to fly commercial... I have not flown commercial since 9/11.
There's no such thing as a cautious creative.
The way companies hang on to their marketshare is by being scared.
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