Sometimes you have to scare people to save their lives. But I'm very much against it if you're trying to sell a product.
Sentiment: NEGATIVE
Jumping through any hoop or taking advantage of any desperate situation that comes up just to sell a product is harmful. It is.
People will make leaps of faith and get excited by your product if you just get it in front of them.
I don't want to buy something that has harmed anyone. This is my absolutely strongest belief, and I believe other people think this, too. Or if they don't now, they will.
Every business and every product has risks. You can't get around it.
The most dangerous thing for a branded product is low interest.
It is so important for designers not to run scared, and not to be too worried about what's safe and what's commercial.
There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.