What can I tell you? I continue to be creative, but have only been commercially successful outside of the U.S.
Sentiment: NEGATIVE
In the U.S. and Europe, there has been a lot of creative hobby innovation, and that's great.
My experience is in merging extraordinary creative content with innovative global commerce.
Most brands want to see their products used in creative ways.
Oh, well, I'd like to have commercial success. I guess.
Innovation almost always is not successful the first time out. You try something, and it doesn't work, and it takes confidence to say we haven't failed yet... Ultimately, you become commercially successful.
I've created a bridge between European electronic culture and urban American culture, and I've worked with established brands.
If it doesn't sell, it isn't creative.
I've had lots of commercial success. I've also had some terrible reviews and some wonderful reviews.
I know a lot of people who have tremendous commercial success and they go directly for it. There's something that has always been difficult about that for me.
Over time, the product we produce has been consistently successful here in America and around the world. Apparently, we are doing something right.