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Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

While my trips are most often focused on business, I always try to take some time to experience the local culture.

We've switched from a culture that was interested in manufacturing, economics, politics - trying to play a serious part in the world - to a culture that's really entertainment-based.

Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.

We're in conversations with brands worldwide for a variety of artists every day.

I find that creative streak I think often leads in programmers to be good predictors of where culture as a whole is going to go. And that is where I think I've tried over the years to in some ways use my customers as a filter or a predictor of where technology as a whole is going to go. Or where the world as a whole is going to go.

My experiences have been, from the very beginning, cultural and creative. And my business has been a way of exposing the culture, exposing the artists so that the world could hear and see them.

I am not really brand-conscious; I pick out clothes that appeal to me regardless of the label, but I consider my style very American.

I have a foundational belief that business results start with culture and your people.