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The habits of the American consumer are changing; that's a reality.

The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.

If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.

Sometimes you do get caught up in the midst of becoming... a product, a brand, and not having a say in any of that.

I think of myself as just another consumer.

All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel toward our consumer habits and our consumer lives.

That's the kind of consumer society we live in. We're always looking for the next product that's going to change your life instead of just going out and changing your life.

Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.

We're living at this funny time, where we're all urged to express ourselves as unique individuals, but on the other hand, we share a limited set of tools for doing that. It's easy to feel like nothing more than the sum of your consumer choices.

I'm a normal consumer but try to do the best I can. I try to buy locally, and I mostly avoid supermarkets.