A person buying ordinary products in a supermarket is in touch with his deepest emotions.
Sentiment: POSITIVE
A consumer is a shopper who is sore about something.
I learned that most people buy based on emotion, not on a rational breakdown of the product or service.
I personally like to shop in person so I can feel the product.
A lot of our happiness is derived from experiences, not from buying products. People are twice as happy buying experiences as products. People are happy buying experiences. They don't want something that's commoditised.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
The joy of being a consumer is that it doesn't require thought, responsibility, self-awareness or shame: All you have to do is obey the first urge that gurgles up from your stomach. And then obey the next. And the next. And the next.
People buy products, and they want to understand what those things are and how they are applicable to their life.
Don't be buying out of emotion. Buy less if you love something but feel it's a risky item. We don't want overstock. And remember: No profit, no fun!
Customers don't just want to shop: they want to feel that the brand understands them.
I don't shop. I buy things that inspire me, that give me emotion.