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Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.

How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it's based on what they value.

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

People buy products if they're better.

When you are truly interested in other people, you will learn what they are interested in and if they have a need for your product. If they like you, and most people like folks who take an interest in them, they'll help you find people who do need what you have to sell, even if they don't.

Consumer habits are key to understanding how to launch a product.

Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.

But if people are buying the products, naturally they're gonna use them.

On the consumer level, the products developed by entrepreneurs help to provide more and better options that make life easier and more enjoyable in the everyday lives of the public.