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When you do everything to make the very best product, it also means you're very focused on just a few products.

If you look at, you know, the limitations of creating new products, you're only limited by the technology that you have to work with.

You have to make a decision whether it's a new product or you integrate it with an existing product. It takes time to work these things out.

We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.

Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

Creating problems is easy. We do it all the time. Finding solutions, ones that last and produce good results, requires guts and care.

Problem-solving becomes a very important part of our makeup as we grow into maturity or move up the corporate ladder.

What I try to do is factor in how people use computers, what people's problems are, and how these technologies can get applied to those problems. Then I try to direct the various product groups to act on this information.