Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.
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When you do everything to make the very best product, it also means you're very focused on just a few products.
I think the success around any product is really about subtle insights. You need a great product and a bigger vision to execute against, but it's really those small things that make the big difference.
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
Products have to be designed in a way that they are comprehensible.
We got to this point by constantly perfecting our products.
It never ceases to amaze me what it takes to develop and bring to mass production a product.
Once you start thinking more about where you want to be than about making the best product, you're screwed.
When you build a product, you make a lot of assumptions about the state of the art of technology, the best business practices, and potential customer usage/behavior.
When you found a company, you have the original vision, you make all the original decisions, you know every employee, you kind of know every aspect of the product architecture and its limitations.
Most brands want to see their products used in creative ways.
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