Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.
Sentiment: POSITIVE
Online advertising is display plus search.
It is very similar to companies like Google and other internet companies. When you go and search on Google you don't pay for that. But sometimes you click on an advert and Google makes money on that.
We get better search results and we see more appropriate advertising when we let Google know who we are.
Yahoo! is the only company with both scale and leadership in branded and search advertising.
Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.
Search, which is extremely important, represents about 5% of the page views on the Internet and 40% of the revenue. So, highly monetized.
In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
To get people to switch from Google, you have to offer something twice as better. But the truth is, the world doesn't actually need better-quality search. I think we've got good enough search.
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