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A good fragrance should have a certain personality that makes people identify the scent with you.

I actually don't wear fragrance. I always feel like I smell cheap. I guess I just haven't found one that's not overpowering or too sweet. Even when I try one of the super masculine scents, I just think, 'I don't want to smell like a man.' Besides, I like my own scent.

On the fragrance side, I think it's important that it's not overpowering, a fragrance on a man or a woman. I think it's important to see the person before you smell them. Less is more.

Different fragrances promote different emotions, and I find that fragrance gets me in the frame of mind for that person.

I enjoy wearing fragrance every day and have found myself searching for the one signature scent that truly reflects my personality and the things I love, such as Bulgarian rose. I have always wanted to create a fragrance from its inception to fruition and articulate femininity, confidence, and fortitude.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

Scent is very important. Strong fragrances suit some men, while citrus types suit others. I like my men to smell fresh and woody, but also like a man.

I'm a massive fragrance fan - I think fragrance is part of someone's hygiene, and I'm a big believer in leaving an impression through scent.

I think a fragrance is more of a signature than even what you wear - something you'll remember more down the road than a shirt.

The cologne you pick should make you feel good when you go out with it. I think confidence comes across more than any other of our attributes.