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A good fragrance should have a certain personality that makes people identify the scent with you.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

Smell is incredibly important and sensual; it communicates who you are.

For me, fragrances are very - one of these beautiful art forms that bring about a whole host of things. It's what you want to smell like, it's memories that make you smile or are resonant of times in your life, it can remind you of music. If you're a lover of scent, it's a very kind of particular and evocative thing.

I enjoy wearing fragrance every day and have found myself searching for the one signature scent that truly reflects my personality and the things I love, such as Bulgarian rose. I have always wanted to create a fragrance from its inception to fruition and articulate femininity, confidence, and fortitude.

On the fragrance side, I think it's important that it's not overpowering, a fragrance on a man or a woman. I think it's important to see the person before you smell them. Less is more.

I'm not really keen on men wearing perfumes. It's just a bit wrong! I don't find it sexy. I prefer essential oils - patchouli is nice.

I would quite like to create a fragrance for men though - something that I like.

I actually don't wear fragrance. I always feel like I smell cheap. I guess I just haven't found one that's not overpowering or too sweet. Even when I try one of the super masculine scents, I just think, 'I don't want to smell like a man.' Besides, I like my own scent.

I like a man who smells good. Puts on cologne; lotions his body. It keeps me wanting. I like feeling that way.