Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.
Sentiment: NEGATIVE
Inertia is a powerful force in human and political affairs.
Change is not overcoming inertia as much as it is redirecting, guiding, tweaking what already is and what has already happened. We must believe that we can make choices and that those choices can alter the future.
The longer you're stuck in a position that doesn't truly challenge you, the less likely you'll be able to leave it. Inertia, in fact, is one of my worst fears.
I'm entranced by the idea of reading the culture back to itself, because I'm conscious that we as people and also as a culture are myth-making machines. So I'm interested in a resistance to that: What we can bend, what we can break.
Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company.
If the culture you have is radically different from an 'experiment and take-risk' culture, then you have a big change you going to have to make - and no little gimmicks are going to do it for you.
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.
All that is necessary to break the spell of inertia and frustration is this: Act as if it were impossible to fail. That is the talisman, the formula, the command of right about face which turns us from failure to success.
You have to be strong enough to say if the culture doesn't work, don't buy it.
Once you break a habit into its components, you can fiddle with the gears.
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