No one wants to risk a million dollars on a few laughs. The big, flashy commercials are out. The soft sell is out.
Sentiment: NEGATIVE
Comedy is not commercial; it is risky, because what is funny in one place isn't always funny somewhere else.
I do mostly comedy, and it tends to be a subtler comedy. But I think that probably lends itself well to commercials.
I walked in thinking, 'I have ten movies under my belt and now they want me to go back to making commercials?' I said, if I do that, I want it to be funny.
I want it all. Fame, fortune and all the commercials there are to do.
An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.
It's pretty hard to make out what's going to be a commercial success and what's not.
Making a big commercial movie is hard when you think about how many of them flop.
I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.
You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.
The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.