It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.
Sentiment: NEGATIVE
Ads shouldn't be in people's way.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with.
When you think about advertisements, it makes sense that they want to hold and retain our attention.
Users are open to ads as long as they're relevant to their realtime experience.
Advertisers really want to create ads that are relevant to the realtime experience.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Advertising is what you do when you can't go see somebody. That's all it is.