I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it.
Sentiment: NEGATIVE
If you don't like an ad, why should anybody else?... We're all consumers... That's why I always create commercials for myself first of all. I am the consumer I know best. If I think it's a great commercial, I figure the rest of the people might think so, too. I haven't been wrong so far.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
I don't feel I'm making a conscious effort to go more commercial.
Advertising is what you do when you can't go see somebody. That's all it is.
Advertising is totally unnecessary. Unless you hope to make money.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Advertising is what I do. It's got me everything I have, and I'm not going to leave it.