Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.
Sentiment: POSITIVE
Customers want to talk to other customers.
Put your consumers in focus, and listen to what they're actually saying, not what they tell you.
The goal of listening to customers is not to please every one of them. It's to figure out which customer segments serve your needs - both short and long term.
It's so important to experience what your customers are experiencing and listen to their suggestions.
Learning about and from your customers isn't always easy and requires a commitment to continual observation.
As I said before, a big part of my strategy says - and the management team I think is in agreement with this - we don't have to be out there with a lot of noise all the time. What we need to do is paint a vision for customers, promise them deliverables, and go hit at it.
When you know who your customers are, that can give you an edge on the competition.
Treat your customers like lifetime partners.
Customers are very demanding and well informed.
Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.
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