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When you know who your customers are, that can give you an edge on the competition.

Whenever you're successful you owe that success to the people in the community, because they are the ones buying your product.

Customers are very demanding and well informed.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

The purpose of a business is to create customers.

When you spend time with potential customers, you get to hear about their struggles firsthand. You see their eyes light up with excitement or darken with confusion. You learn things you would never find in a survey, database, or questionnaire. You learn why people buy.

For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.

The purpose of a business is to create a customer.

We try to find better solutions - our customers have given us a lot of trust.