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I also think it's very important to consider how the food will feel to the person eating it.

Sometimes it's good to remember how bad food can be, so you can enjoy the concept of flavour to the fullest.

Taste as you go. When you taste the food throughout the cooking process you can make adjustments as you go.

Food for me has to pop, and at Spice Market, the food really pops.

I believe in the magic of preparation. You can make just about any foods taste wonderful by adding herbs and spices. Experiment with garlic, cilantro, basil and other fresh herbs on vegetables to make them taste great.

It is important to experiment and endlessly seek after creating the best possible flavors when preparing foods. That means not being afraid to experiment with various ingredients.

We can create new food substances.

Food should be fun.

I want to make simple food new.

Just know what's inside your food.