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I think video advertising is a hugely compelling medium.

People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly.

We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations.

As the ratings go up, so does advertising revenue.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Advertising generally works to reinforce consumer trends rather than to initiate them.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

The future of the television industry is changing at an unstoppable rate, and it is exciting to share my experience and thoughts on how this will change the value of content in the digital space.