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I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

We are pushing hard to find quality advertising clients.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.

Broadcasting is definitely in my cards for the future, and I'm determined to work hard at it - to perfect it and create my style and niche.

For many years, we have repeated that the direct-to-consumer channel is growing and capturing a larger share of our customers' wallet.

When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.

I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.