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One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

BuzzFeed started as a lab with a small team where we would play with ideas.

I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

Henry Blodget does occasionally have a new idea. If you're making a point about aggregation or the emptiness of modern journalism, he's far from the best target. Try Huffpo - or Gawker writers whose souls have been corroded by irony.

I'm an internet junkie. There, I said it. That's the first step, right? I also have a thing for making lists. Oh man, nothing beats turning to a fresh, clean page in a notebook, taking out a nice pen, and starting a list. There's so much potential there. So much to do, so little time! So hey, why not spend some of that time making a list.

I know quite a few fellow members of the news analysis and commentary business, and I have it from the highest-placed sources, on the record, that each and every one of our children is a genius.

Wikipedia, every day, is tens of thousands of people inputting information, and every day millions of people withdrawing that information. It's a perfect image for the fundamental point that no one of us is as smart as all of us thinking together.

People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.