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I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.

Some BuzzFeed articles are written by smart people who use complete sentences. Some of the disposable lists are witty and appear to have taken some effort to put together.

If I'm extremely bored and I don't have a book with me and I'm being an obnoxious teenager, I'll read 'BuzzFeed' on my phone. But even that just leaves me feeling icky because I think for some reason my comfort zone is to just not really be in the loop about stuff like awards shows or things like that.

I like BuzzFeed, and I understand the pressure that online reporters are under. But I think everyone agrees that, despite all the awesome kitten gifs, they're still obligated to be skeptical of government officials and ask the right questions.

I've taken a philosophical position on e-mail. Although I think it's a wonderful communication technology, and it has a lot of good uses, it is abused quite a lot.

BuzzFeed started as a lab with a small team where we would play with ideas.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

I think Twitter is best when it sparks conversations elsewhere. To use YouTube and Facebook and all the tools we have available to us today to respond and also promote and answer and engage is awesome.