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Creativity is merely a plus name for regular activity. Any activity becomes creative when the doer cares about doing it right, or better.

Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way.

For most people, creativity is a serious business. They forget the telling phrase 'the play of ideas' and think that they need to knuckle down and work more. Often, the reverse is true. They need to play.

Once you start trying to sell creativity, you're always going to run into the problem that the people selling it aren't as creative as the people making it, and the people making it don't know how to talk business with the people trying to sell it.

But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

I do not regard advertising as entertainment or an art form, but as a medium of information.

We allow people to be creative. We set a direction, we set the vision, we set the strategy, but within that framework, we allow our people to be as creative as they want to be.

Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.

Art indeed is a term referring to the social source and to the social utility of creative acts.

Creativity is the process of having original ideas that have value. It is a process; it's not random.