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A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.

I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.

Business and growing jobs is about taking risk, sometimes failing, sometimes succeeding, but always striving. It is about dreams. Usually, it doesn't work out exactly as you might have imagined. Steve Jobs was fired at Apple. He came back and changed the world.

As far as Apple goes, it was a different company every few years from the time I joined in 1984.

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Part of the film business is, if you want an apple, you buy an apple.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.