I don't feel as though I've graduated from commercials or music videos. In my mind, they aren't compartmentalised.
Sentiment: POSITIVE
An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.
Philosophically, I don't like doing commercials.
I graduated college in 1983, so that's 32 years, and all I've done for a living is act or commercials or voiceovers. So I have nothing to complain about.
Commercials capture your attention, that's all.
With most of the songs and music that I've composed, irrespective of the myriad videos made, I was always careful not to overly define the experience, leaving room for people to internalize things for themselves, making their experience more integral.
And over the course of the last six years, as I've directed more features and commercials, I've become better at articulating exactly how I want the audience to feel.
I'm very hands on with my music - I do all the artwork and everything myself - and the songs I write aren't necessarily the most commercial.
When I was in college in Chicago, I was doing a lot of commercials - that was my bread and butter.
I don't feel I'm making a conscious effort to go more commercial.
I feel like I was in the last graduating class of commercial actors.