I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.
Sentiment: NEGATIVE
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.
Advertising is the life of trade.
Advertising is speech. It's regulated because it's often effective speech.
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
In all honesty, I'm not able to talk about contracts. It's nothing with 'American Idol' in particular, it's just things I really need to take care of in my life.