Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector.
Sentiment: POSITIVE
We realized that Elite has the potential to really add value to a company like La Perla, due to its relationship to the fashion business, links to music, to entertainment, all of this tends to point more and more to the luxury consumer. The fashion world is one where Italy has clear excellence. I see the potential with it very clearly.
Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.
We at Ferrari are a small, dynamic company, and we show what Italy can do.
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
Real luxury is customization.
The boom for luxury goods is unending. There are people who never have to worry about whether they can afford something they like. In one part of the world or another there will always be someone with money to spend on luxury.
I buy the best fabrics from small mills in Italy. That is the basis for my clothes.
Forget luxury; as a great company you have to keep evolving.
Italian style is a natural attitude. It is about a life of good taste. It doesn't have to be expensive. Simple but with good taste. Luxury is possible to buy. Good taste is not.
When I think of Italy now, I think of accessories, possessions, bad TV, fake boobs, BMWs.