When I think of Italy now, I think of accessories, possessions, bad TV, fake boobs, BMWs.
Sentiment: NEGATIVE
The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world.
Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector.
Italy to me is like the mean mother. Whatever I do, it's never good enough. People say I'm the queen of Cannes, but in Italy I get turned down for work.
But the Milanese have made bad choices, bad fashion, and bad jewelry.
If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit.
There is something majestic in the bad taste of Italy.
Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.
I couldn't settle in Italy - it was like living in a foreign country.
Everything in Italy that is particularly elegant and grand borders upon insanity and absurdity or at least is reminiscent of childhood.
We at Ferrari are a small, dynamic company, and we show what Italy can do.
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