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We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.

I think there is a niche for every market.

Many people decide to jump from niche to niche, as they cannot find success immediately with the niche that they have chosen for their online business.

One of the main pitfalls of any theoretically 'niche' show is that you spend too much time on the 'niche' and not enough time on the 'show.'

Rock music is niche.

Traditionally nerd-based culture is now a big sector of pop culture.

I've never been one to try to find a niche for myself. I've always tried to wait and see what comes.

I think there's been a major shift in grass roots media because of the Internet and because the geeks and nerds rule the world. They are in control in so many ways.

A movie is a mass consumption product. I have got no delusions about being niche. I don't want to be niche. Though in the earlier part of my career I was into niche cinema, doing independent films - and I do have a revolutionary bent of mind - but you cannot make a change from outside; you have to be a part of it.

Look, all you can do when you find your niche is go with it.