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I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

Too many ads that try not to go over the reader's head end up beneath his notice.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Those who prefer their English sloppy have only themselves to thank if the advertisement writer uses his mastery of the vocabulary and syntax to mislead their weak minds.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

Any fool can write a novel but it takes real genius to sell it.