Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
Sentiment: NEGATIVE
When you think about advertisements, it makes sense that they want to hold and retain our attention.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Advertising generally works to reinforce consumer trends rather than to initiate them.
A good advertisement is one which sells the product without drawing attention to itself.
Advertising is what you do when you can't go see somebody. That's all it is.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Great advertising, in and of itself, becomes a benefit of the product.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.