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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Selling is a natural skill. It's developed as a child. You may know it as persuasion.

Selling is essentially a transfer of feelings.

There's a right way to sell and a wrong way to sell.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

A best-seller was a book which somehow sold well because it was selling well.

You've got to be success minded. You've got to feel that things are coming your way when you're out selling; otherwise, you won't be able to sell anything.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.

I don't think of myself as a hard man, but other people may think otherwise. You know you have obligations to do the best you can for people, for your job, for your shareholders... it all has to be balanced between the hardness and the softness.