Quote

If you have a good selling idea, your secretary can write your ad for you.

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

I had been saying to myself for a good many years that I was really a writer and that I was in advertising temporarily.

Advertising is what you do when you can't go see somebody. That's all it is.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.