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That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers.

Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

Treat your customers like lifetime partners.

For me, good service is efficient and discreet; it's that critical balance. As soon as the client sits down, the communication flow has to start. Customers need to feel that the waiters are supervised - that there's a system in place.

Service is what life is all about.

The goal of listening to customers is not to please every one of them. It's to figure out which customer segments serve your needs - both short and long term.

Customers are the reason we open our doors every day, and keep the machines humming all night long. Customers determine what we eat, where we live, whether we stay in business.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.