Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.
Sentiment: POSITIVE
If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
We provide many options in many product areas that they seem to want to adopt, and that's working well for us.
We want to make as big a market as we can with our current product.
I almost never invest in ideas or plans, so you'll need to have a company and at least a product, if not customers.
The big companies are like, It's so good but we don't know how to market it.
We don't want to push our ideas on to customers, we simply want to make what they want.
We're obviously going to spend a lot in marketing because we think the product sells itself.
Marketing is what you do when your product is no good.
We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.