As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical.
Sentiment: NEGATIVE
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Nowadays, ideas can meet and mate very much faster than before, and the Internet is only accelerating this process. So innovation is bound to accelerate.
Many people decide to jump from niche to niche, as they cannot find success immediately with the niche that they have chosen for their online business.
A very large percentage of economic activity is shifting online and it makes sense that there are more services that are going to charge. It also means there are going to be more people willing to pay.
The future of advertising is the Internet.
Advertisers really want to create ads that are relevant to the realtime experience.
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.
Our focus is to continue to pioneer branded entertainment online and consider opportunities as they come. We're smart enough to know that we can't bite the hand that feeds us and neglect our Internet presence.
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