There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.
Sentiment: NEGATIVE
I've been with Under Armour for a while now. I mean, I love Under Armour.
Under Armour is new, aggressive, slick, classic but athletic - kind of how I always wanted to be perceived.
All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
At Under Armour, we've created a very strong culture, a culture that first and foremost is built on people.
A lot of women find that their workwear acts as armour.
In getting Under Armour started, like any business, I think, number one, you need a great idea.
Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?
Most little boys like to dress like their daddies.
You don't have to look like an Under Armour mannequin to be an athlete. A lot of people probably think I'm not athletic or don't even try to work out or whatever, but I do. Just because you're big doesn't mean you can't be an athlete. And just because you work out doesn't mean you're going to have a 12-pack.
Designer clothes worn by children are like snowsuits worn by adults. Few can carry it off successfully.