Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.
Sentiment: POSITIVE
The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
If advertising is not an official or state art, it is nonetheless clearly art.
A good advertisement is one which sells the product without drawing attention to itself.
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'