The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
Sentiment: NEGATIVE
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
When you think about advertisements, it makes sense that they want to hold and retain our attention.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Advertising degrades the people it appeals to; it deprives them of their will to choose.
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.