Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'
Sentiment: NEGATIVE
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
The object of advertising is to get people to feel better about the product you're selling.
If people ever talked the way advertising sounded, they would be put away.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
Advertising is what you do when you can't go see somebody. That's all it is.
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