There may be little practical difference between a Ford Mondeo and a BMW three series, but in terms of perceptions of who you are and what you are, then they are worlds apart.
Sentiment: POSITIVE
I know that BMW is now a sponsor of the USOC - of the United States Olympic Committee - so they offer the use of their aerodynamic speed-tunnel for testing and such for the athletes, which is a great advantage. But to be honest with you, I'd rather have a free car!
My husband is pretty particular about his cars. In his opinion, the Mercedes are the best of the best.
These new 'hybrid' F1 cars represent an extremely complex project.
We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
With all the hybrid stuff and things like that, I think that's a fabulous direction to go with cars in that sense. As someone who grew up around muscle cars, I'll never not be able to not love a muscle car. Not that I don't care about the environment, that's not it. But I adore muscle cars.
My first car was a BMW. A white BMW.
I have two or three cars that I like, but today, Ferrari would be the best car I have driven in terms of being an impressive car.
There is a new hunger in the air for automotive design and looking to where automobiles are going in the future. Tesla will capture this through good design and engineering.
Mercedes does beautiful work, absolutely.
You tend to think that there is a big gap between F1 and everything else. F1 is where all the fantastic drivers are, so you just don't know how good you are until you get there.
No opposing quotes found.