In its heyday, the car was an expression of technical flair and design genius: the original Mini, the Beetle, the 2CV, and the Fiat 500 were all, in their various ways, inspired incarnations of functionality.
Sentiment: POSITIVE
The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol.
I think cars encapsulate the history of innovation and style - it's the other side of the coin of the car being public enemy No.1.
These new 'hybrid' F1 cars represent an extremely complex project.
I mostly drive around in a Fiat 500 TwinAir, and that's a pretty small car!
Automobiles have always been part of my life, and I'm sure they always will be. What is it about them that moves me? The sound of a great engine, the unity and uniqueness of an automobile's engineering and coachwork, the history of the company and the car, and, of course, the sheer beauty of the thing.
I want a Mini-Cooper because it's fuel efficient, emissions efficient and all that stuff. It's small and better for the environment. I think that will be my next car.
I mean, what Fiat had it was not very big, it was something like forty or fifty million dollars, but it's enough to get revolving credit, to get starting away again, the buying of new machinery.
Design is important, it's an important dimension in the car. It's not the only one.
The guys that drive Lamborghinis, Ferraris, Bentley GTs, it's because they want to flaunt the fancy car and get the girls and stuff.
Fast cars like Porsches and Ferraris - they are things of beauty.