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We wanted a pet food based on sound scientific principles and truth, not marketing hype.

Sometimes it's good to remember how bad food can be, so you can enjoy the concept of flavour to the fullest.

Variety's the very spice of life, That gives it all its flavor.

Consumers deserve the right to know what's in their food - and obviously, most people want that choice. It's hard to see how more knowledge about the products we eat every day can hurt us.

A lot of what you see in the supermarket I would argue is not really food. It's what I call edible, food-like substances.

It is important to experiment and endlessly seek after creating the best possible flavors when preparing foods. That means not being afraid to experiment with various ingredients.

There is nothing wrong with eating sweets, fried foods, pastries, even drinking soda every now and then, but food manufacturers have made eating these formerly expensive and hard-to-make treats so cheap and easy that we're eating them every day.

I don't even know what my favourite food is anymore, as they are all such bad foods!

Our pets rely on us entirely for their nutrition. So if you're making your own judgments, that could lead to a mistake. At the same time, we have more control over our pet's diet than we do with our children or with ourselves, so your vet can tell you what is appropriate for your dog and you can assign them that.

I can't say, 'I eat whatever I want when I want,' but I have come up with some great treats for myself that are healthy and satisfying.