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In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

That is really not much different from the search engines that are being constructed today for users throughout the entire world to allow them to search through databases to access the information that they require.

Direct navigation traffic is by far the most highly targeted form of web traffic available.

I think as more people use the phones to access the Internet, they have a lot less patience for trying to find things on the search engines. That is because you need to figure a lot of things out for search to work.

Everyone and his Big Brother wants to log your browsing habits, the better to build a profile of who you are and how you live your life - online and off. Search engine companies offer a benefit in return: more relevant search results. The more they know about you, the better they can tailor information to your needs.

Google is basically this idea that sites that link to other sites create a better way to search.

To get people to switch from Google, you have to offer something twice as better. But the truth is, the world doesn't actually need better-quality search. I think we've got good enough search.

In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time.

Anyone unhappy with Google can use other search engines - including DuckDuckGo and Blekko, along with Bing or Yahoo.

Wandering around the web is like living in a world in which every doorway is actually one of those science fiction devices which deposit you in a completely different part of the world when you walk through them. In fact, it isn't like it, it is it.