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What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.

Almost everyone will find something in our services worth paying for.

We need to take excellent care of our customers, and do so at a profit.

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.

If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

Value is what people are willing to pay for it.

I decided very early on that the way to make a difference in my life and in other people's lives was to give them services and products that are actually for the many and not for the few.

I don't want to do business with those who don't make a profit, because they can't give the best service.

For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.