For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.
Sentiment: POSITIVE
What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.
The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'
What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.
It is customers that decide if we succeed.
If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.
We need to take excellent care of our customers, and do so at a profit.
When you are led by values, it doesn't cost your business, it helps your business.
Business has a way of talking about how to create value, which is in some way isn't bad... We just need to start thinking about if the value we want to create is consistent with all social and environmental well being.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
The purpose of a business is to create customers.
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