Every company's greatest assets are its customers, because without customers there is no company.
Sentiment: POSITIVE
Companies don't get rich hurting their customers.
Companies buy customers when they cannot win new business on their own. They merge when their executives do not have a better idea of what to do.
Companies are bought for their revenue, customer base, technology, or people. A few great companies offer all of these, but any valuable business offers one.
Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high level, even the best product won't make a company successful.
Companies are communities. There's a spirit of working together. Communities are not a place where a few people allow themselves to be singled out as solely responsible for success.
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.
Once you create a loyal customer base, it's tough for a competitor to take that away.
Your company is a product. Who are its customers? Your employees, who use it to do their jobs.
Everybody understands that you're supposed to say 'our employees are our most valuable asset' to the point where, even if it's really true, they're not going to really trust you until you've earned that - same with customers.