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Employees are your most valuable assets. They are the heart and guts of a company. This doesn't mean that from time to time, you aren't going to do what is good for the company.

If you believe, as I do, that your employees truly are your most valuable asset, you will do whatever you can to help them do their jobs as well as possible.

People trust I know what I'm doing. I have lots of credibility. I've had years of learning. I know and understand my business.

The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

If you have the ability to convince somebody of something that you don't necessarily think is the case, it's a valuable asset. Not that I'm, like, a pathological liar, but we spend most of the day not fully being honest, you know?

Your workforce is your most valuable asset. The knowledge and skills they have represent the fuel that drives the engine of business - and you can leverage that knowledge.

Isn't it ironic that pay, perks, and benefits all cost your company at the bottom line, but authentic recognition, especially when it's most unexpected, costs very little and gives the most impressive return on investment?

The reality is that most companies are not about any values at all - they are about making money. It is extremely rare for a business to stand for anything because most businesses don't want to alienate potential customers, and if you believe in anything you are going to alienate someone.

If you have a workforce that enjoys each other, they trust each other, they trust management, they're proud of where they work - then they're going to deliver a good product.