Quote

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

Our approach at Apple has always been to make products we're proud to own and use ourselves.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Apple has great marketing, among the best PR and marketing in the world.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.

Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.

Consumer habits are key to understanding how to launch a product.